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The
Houston’s Thanksgiving Day Parade began in 1949, when
Santa arrived at Union Station and rode his sleigh to the
downtown Foley's. That led to a 44-year tradition –
the Foley's Thanksgiving Day Parade. In later years, Bank
United and Washington Mutual each claimed the title sponsorship.
In 2006, H-E-B was named the
new title sponsor of the parade. The Parade also received
a new look and logo, and is now referred to as the H-E-B
Holiday Parade.
The parade is telecast live locally on KHOU-TV,
Channel 11 and is syndicated in many other major markets throughout
Texas and beyond.
Parade begins at 9:00am on Thanksgiving morning,
Thursday, November 27, 2008 in downtown Houston.
Parade is free to the public anywhere
along the parade route outside of the TV Zone. A limited number
of reserved bleacher seats in the TV Zone are available for
purchase. Proceeds from reserved seating ticket sales benefit
the Houston Festival Foundation, Inc. education programs reaching
more than 1,450 public schools each year and the Houston Chronicle
Readers are Leaders literacy program
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